Business cards are useful not just for networking but also for adding a personal touch to your marketing endeavors. There’s just one problem: the design of business cards can get pretty boring. Get new ideas on how to create your own business card while avoiding some common mistakes:
Small font size
Unreadable typography is another typical mistake when it comes to business card design. If you need to use a magnifying lens to read the text on your business card, you should likely increase it. Although having a small font allows you to put more information into your card, it won’t matter if your reader can’t read it. Many people, particularly older businesspeople, result in poor eyesight. Use a font size of at least 7-8 pt and leave some breathing area around your content to make it easier to read.
Another problem with readability, this time with color. It may be difficult for some people to read your font if it is too close to the color of your background. This is especially true for persons who are colorblind. As a result, contrast should be taken into account. As a general rule, attempt to build your business card on a narrow color palette that complements your company’s colors. To make it easier to read, use dark colored writing on a light background.
Giving too much information
It’s critical to put as much information about your company as possible on your business card. However, because your business card is small, you have a limited amount of room. If you put too much information on your card, you may have to reduce the font size, reducing legibility, or clutter the card, risking a negative layout design.
No unique selling proposition
You don’t want your receiver to look at your card and wonder, “Who is this again?” after a few days. To make your card stand out, you can choose a bizarre shape or a bright and vivid design. But the truth is that you swapped business cards with your potential business partner. What you actually do, not flashy designs, is what makes you relevant to your recipient. Put your brand promise—that one reason why your recipient should do business with you—in the first sentence.
Lack of white space
The empty space around your text or visuals is known as white space. It’s also a crucial part of the design of your business card. In order to add focus and emphasis to what you’ve written, there should be a balance between your text or pictures (positive space) and the space around it (white space). It’s fine if your card has some blank space. Don’t feel obligated to include other features or information on your card. After all, one of the primary functions of a business card is to make your contact information easily accessible. Effective use of white space helps do just that.