A business card is one of the first ways people get to know you and one of the more commonly used marketing tools for small business owners. As a small business owner yourself, you’ll want to make sure you are getting your contacts out via a quality printed piece.

A well-branded business card can boost your business in different ways that will improve your company’s presence. To make sure that your business cards deliver the best results, here are some guidelines to follow when you select a business card design and order your cards.

The purpose of your business card

What is your goal? What do you hope to achieve by handing out your business cards? Do you want to connect with other businesses? Generate leads for future sales? Indicate your authority in your industry? Your answers to those questions will directly impact the decisions you will make about your business card.

Information of your card

It’s important to choose carefully what information you want to include on your business card, and how it will be displayed. The best option would be a simple display of your contact details, but also including your name or logo. Some people have a separate card with just their company logo emblazoned on it, which would work well if you’re giving out your business card at a tradeshow or event.